OVERVIEW | PRESS RELEASES | MEDIA APPLICATION | PRESS PACK

GO3 will be promoted via an extensive media and advertising campaign utilising a variety of local, national and international media partners. A strategic mix of television, radio, magazine and on-line media will be executed to ensure maximum exposure for the event.

International Media:

MTV
GO3 is proud to announce an agreement with MTV Japan who will be advertising the event prior to and running competitions for people to win a trip to attend GO3 2007. MTV will also be attending and fliming the entire show.

Famittsu
Famittsu is the biggest magazine company in Asia and G03 is proud to have their support. Famittsu will be actively promoting and advertising prior to the event and will also be attending the event.

Australian Media:

The West Australian
The West Australian Newspaper is the only daily paper in Western Australia. It is one of GO3’s key media partners reaching a very wide cross-section of people in the city of Perth, as well as all around the State.
GO3 will be heavily promoted in the West Australian in the weeks leading up to the event supported by a PR campaign.
Average readership weekdays: 581,400
Average readership Saturday: 975,000
Source: Morgan readership survey (Sept. 2006)

Channel 10 (TV)
During the lead up to GO3, the event will be promoted via a significant advertising and promotional campaign on Network TEN Perth.

TEN is the home of big event TV including hugely successful franchises such as The Biggest Loser, Big Brother and Australian Idol, and is the top rating station in the all important 18 49 audience. An ideal environment to promote another big event, GO3.

TEN will take the awareness of GO3 to the highest possible level, targeting advertising and promotion to a key audience, sure to result in a very successful event.

Nova (Radio)
Nova is an energetic and innovative radio station aimed at a younger target market. GO3 will be promoted in both paid-for advertising as well as relevant program sponsorships on Nova in the weeks leading up to the event itself. Nova is one of the top rating radio stations and will ensure a high awareness of the event.

National Magazines
The event will be promoted through the following key national magazines in paid-for advertising, internet banners and editorial exposure:
• Atomic MPC Magazine
• PC Authority Magazine

Viral Marketing:

International Game Developers Association (IGDA)
IGDA are a world-respected organisation. Their website is visited regularly by a highly qualified target market for this event. GO3 will be actively promoted via the IGDA website and to their membership.

On-Line Promotions
GO3 will be promoted on a wide range of technology, gaming and electronic entertainment sites with banner ads and links back to GO3’s own official website.
In addition the event will be promoted on related sites such as Tourism Australia, Perth Convention Bureau, The Perth Convention Exhibition Centre amongst others.

Official GO3 Website
GO3 also has its own powerful and dedicated website offering detailed information of the event. The site is updated regularly, and receives up to 2600 unique visitors per day.

Print and PR:
The event will also be promoted with posters, direct mail and email to targeted mailing lists. Posters will be put up around Perth leading up to the event.
Eight weeks prior to the event, an intense Public Relations campaign

Attending Media and Media Partners

Press Releases

Go3 Media Release 6/12/06

Go3 Media Release 14/12/06

Media Snapshot - David Kazim

Media Application

Application Form

Press Pack

Permission to Use GO3 logo

The GO3 Logo is a registered trademark owned by the Davlei Corporation Pty Ltd and is a copyrighted design in which all rights are owned by Davlei Corporation. Davlei Corporation is willing to grant permission for you to copy and reproduce the GO3 Logo on the following terms and conditions.

You will use the GO3 Logo only for the purpose of advertising or promoting your participation in or involvement with the Electronic Entertainment Expo. In making this use, you will not represent that Davlei Corporation approves, sponsors or endorses your products in any way.
You will use the GO3 Logo precisely in the form downloaded from this Web site and will not alter, mutilate or add to the GO3 Logo in any way.
You will use the GO3 Logo only in materials bearing your own name and trademarks, and will not use the GO3 Logo as a trademark for your own goods or services.
You will not claim any rights in the GO3 Logo and will not challenge Davlei Corp’s ownership of its rights in the GO3 Logo.
This permission is personal to you and/or any company of which you are an employee. You will not authorize the reproduction or use of the GO3 Logo by anyone else.
Permission to reproduce or use the GO3 Logo may be withdrawn by Davlei Corporation at any time, for any reason, upon reasonable notice to you.

LINKS

Media Application Form